FRUITY GOODNESS A comment I hear all the time when getting enquiries about natural perfumes is that people love something that is either citrusy or fruity. And I can completely understand why; they are uplifting,fresh and fun! Fruity scents aren’t available in the natural perfumer’s palette unless they are hand tinctured by the perfumer or … Continued



  Chocolate is delicious. It’s almost addictive, sweet and delightful, and it gets some wonderful endorphins moving around your body- instant happy! For those of us who love chocolate but don’t want to indulge for health reasons, this can cause a lot of torment- it’s basically agony! Chocolate is described by some as pure happiness- … Continued



GOURMAND PERFUMES A gourmand perfume is also described as ‘an olfactory desert’; a perfume that consists primarily of edible notes, and connects our bond between fragrances and taste- they smell delicious and are utterly nostalgic- pure magic! Nalia Hamayed, Creative Director of Givuadan, recently spoke to Perfumer & Flavourist (www.perfumerflavorist.com) and stated that gourmand fragrances, … Continued



Perfume, eau de toilette, all of the others; what do they mean? With so many delightful and different fragrance options available today, it is no wonder that it can take sitting down and delving into to understand what each of them mean and what contrasts exist between them. The truth is that most forms of … Continued



Why use a body scrub?   Body scrubs and body scrubbing have been popular in the spa and beauty world for many years now, and for good reason. Going much further than basic exfoliation, a good body scrub encourages relaxation, detoxification, heightened skin moisture and youthfulness and rejuvenation. We often forget that our skin is … Continued



  Why is vanilla useful in natural perfumery?  Vanilla is a beautifully useful base note and fixative (holds perfume notes for longer) in natural perfumery, especially in Oriental and Gourmand perfumes. In a balanced perfume, vanilla evokes pleasurable emotions and memories that are exotic, relaxing and sensual (hence it is a renowned aphrodisiac!). For some, … Continued



CHERIE EM’S NATURAL DEODORANT   Making the switch to natural beauty products means that we are looking at anything we are putting on our skin and eliminating any products that have nasty, toxic ingredients in them.  Deodorants and antiperspirants are products we don’t want to eliminate from our natural beauty products as the majority of … Continued



A little bit of history of Natural Perfumery At Cherie Em we are passionate about reviving the lost art of Natural Perfumery.  Perfumery in the 20th Century was replaced with synthetics and mass marketed products. Natural or Botanical perfumery is an ancient practice which uses only natural aromatic plant materials (flowers, resins, barks, citrus, woods). … Continued



  I’ve just had the most tremendous time at my very first Ausmumpreneur Awards event in Melbourne on the weekend. (I was a finalist in the Product Innovation category). I arrived in Melbourne for judging with apprehension about what would unfold.  That apprehension was quickly dissolved as soon as I entered the room as the … Continued